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Plug-In vehicles are more popular in the UK than ever before, with the biggest growth in sales of any European country. Why?

Here are our five ‘P’s explaining the success of the plug-ins:

1. Purchase. The maximum grant of £5,000 of funding support for vehicle purchase the UK government has been available since 2011. It offers a significant saving.

Plus – as most manufacturers now offer plug-in choices, options have increased and the premium associated with buying a plug-in vehicle is getter lower. Affordable options exist.

Renault UK is to offer flexible ownership packages with the ZOE and Kangoo Van ZE models, introducing the option of buying or leasing the EV’s battery. Leasing reduces the initial expense involved.

2. Penalties. Low emission cars are incentivised via low running costs, road tax, congestion charge and free parking opportunities. Bigger moves are on the way – penalising rather than encouraging drivers who aren’t ‘driving green’. London mayor Boris Johnson is preparing London to be the first Ultra Low City by 2020. He plans to increase to congestion charge for diesel vehicles to £10. Paris will be banning diesel engines from 2020. London could follow.

3. Pollution. Having been unsure – even cynical – about the environmental benefits of plug-in vehicles, popular opinion now accepts how important these are. New Scientist explains that low emissions are not the only advantage involved: the team estimate that replacing conventional cars with electric ones could have reduced the heat by nearly 1 °C.

4. Promises. Range anxiety is a big barrier when drivers think of moving from conventional to electric cars. Manufacturers are working hard to extend the distance that their vehicles will travel on a single charge. The Tesla model  S already boasts a market-leading range of 265 miles. Audi is promising an electric SUV with a 300 miles range by 2018

5. Popularity. In 2012, Toyota’s Takeshi Uchiyamada said: “The current capabilities of electric vehicles do not meet society’s needs, whether it may be the distance the cars can run, or the costs, or how it takes a long time to charge.” Fast forward to 2015. In just three years the industry has worked hard to address these lifestyle concerns. Almost every car manufacturer offers plug-in options. Charging speeds and infrastructure are also improving fast.

Tempted? Discuss the options available to individuals and organisations with the team at EValu8. We have the latest information on incentives and offer transport planning advice too. Contacts us for details.


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