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The BMWi3 advert ‘Newfangled Idea’ will appear during the first quarter of tonight’s SuperBowl XLIX.

The 60 second clip marks BMW’s return to advertising during the American Football Super Bowl after a four year break.

‘Newfangled Idea’ likens the introduction of Electric Vehicles to when the internet was first used.

“In 1994, people had not yet grasped what the internet was, which is similar to how electric mobility is viewed today,” said Trudy Hardy, Vice President of Marketing, BMW of North America. “Electric mobility is at a tipping point. We are on the verge of something great and we hope that with this spot, we can educate audiences about the BMW i3 and e-mobility in a fun and engaging way.”

Have a look at the advert here:

Plus – enjoy a look ‘behind the scenes’… here’s how the BMW i3’s Super Bowl advert was made:

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